There are something like 4 million babies born in the US
each year. I’d guess that would mean
there are something like 3.25 to 3.5 million pregnant women, after
accommodating for multiples (does that sound reasonable?). WHERE ARE THEY ALL FINDING THEIR MATERNITY
CLOTHES? I ask this in super-serious all
caps because I have scoured most of the state I live in, and I can barely find
anything. What I do find feels like it’s
ridiculously expensive for something I’ll wear four or five months at most per
pregnancy.
Target does have
a maternity section (our local Wal-Mart and K-Marts do not, so I’ll skip mentioning
them). We have a pretty decent-sized
Target, and yet there are maybe only three small racks of maternity clothes,
and even fewer styles. Despite the fact
that this is a discount store, even the most basic V-neck tees generally run
$20 or so. Their online offering is more
robust, and using their Cartwheel app can sometimes score you some discounts
that makes it worth asking fellow mamas where the Target is with the biggest
maternity section.
Old Navy and Gap both have online selections that
are really pretty good. Their in-store
selection definitely varies based off of the location. Our Gap’s maternity section is at the back of
the babyGAP, and it’s about seven or eight racks’ worth. I’ve found that they generally carry the more
expensive items in store, which can be a little annoying, but their pants are
probably the most comfortable on the market.
The key is to try and hit at the end of a season and score on the sales
(both in-store and online). Old Navy’s
in-store selection is a little more haphazard, in my experience. It seems less organized, and all of the items
are sort of just thrown in a little corner.
I have been able to find a few sale items that I liked, but prefer to
shop their selection online, and then return in-store if something doesn’t fit.
Motherhood is our
local store that clearly has the biggest selection, as it’s entirely dedicated
to maternity and nursing garb. I will
admit – I will usually go to their store to try something on, and then order it
online. The reason for this is that they
seem to run more sales online than in the store (a common sale is to buy two
clearance items and get the third free).
I also find a bigger selection of petite pants online than I generally
do in-store.
JC Penney and Kohls have a very, very limited section
for us locally – two or three racks in each store. Their selections online are definitely more
complete, but a little pricier than most of the above options (other than the
Gap).
These next two places don’t have any stores local to me, so
I don’t have any experience with them in-store, but they’re both great choices
for cheap, cute items.
Asos is a site
that I believe originates out of the UK, but they have a US site. They have lots of options that are
inexpensive and trendy. They have a lot
of casual stuff, maybe less in the way of work gear if you work in a formal or
business casual office.
H&M has
probably the best maternity selection I’ve seen as far as looking remotely
modern, and the prices are incredibly reasonable. What’s great is that you can also pick up
some kids’ items at the same time for a low shipping price.
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